Thursday 17 March 2011

Local businesses invited to lend vulnerable residents a helping hand

Do you or anyone you know run a business or voluntary group in Reading which might be able to help elderly and vulnerable residents in Reading with practical tasks?

If so the Council's community care team would like to hear from you.

As I have said many times in Reading an increasing number of people need help around the home, due to illness, disability or old age so they can stay active and independent as long as possible.

This increase is putting a huge pressure on the Council's budget which is why Cabinet agreed earlier this week to move to a more sustainable system of social care which protects the vulnerable.
The Council can no longer afford to provide services in the same way and there is a need to expand the range of services available to residents in the community.

Aside from affordability, the Council is not always best placed in the community to provide services to residents.

We want to encourage a range of providers to develop services to help improve choice and value for money for residents.
With this in mind the Council's fantastic community care team has organised 'Helping Hand' – an event for local organisations to find out how they can develop their businesses to support vulnerable people in Reading with practical tasks and other jobs around the home such as shopping, laundry, gardening and cleaning.

People who need assistance are looking for trustworthy, friendly and reliable firms to help them live their lives more independently.

The event will give local organisations the opportunity to talk to the Council about the services they may be able to offer, and how to market these effectively to customers with care and support needs.

The Council would also like to hear from residents who are thinking of starting up a new business venture and will discuss with them how they can attract customers and ensure residents have a wide range of services to choose from. .

Helping Hand takes place on Thursday, April 7th, in the Council Chamber, Civic Centre, Reading, from 10am-1pm. The event is free, but places need to be booked by Friday, March 25th.

For more information or to book a place contact, housingstrategyteam@reading.gov.uk or call 0118 937 2383.

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